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Wednesday July 20, 2011

Stride Whitemint Gum Debuts

East Hanover, NJ — Stride Whitemint, inspired by snowboarder Shaun White, is new from Kraft Foods Inc.

The company says it worked with White to develop the mint flavor, as well as the pack graphics. Inside each pack is one of five unique comedic images of the sports star interacting with Stride’s ram mascot.

White is also promoting the brand through a variety of activities this year, including a Whitemint TV ad airing this fall.

The packs have a SRP of $1.49.

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