Wednesday June 22, 2011

Store Brands Gain Ground Across Channels

New York — Across channels, store brand sales increased two percent in 2010 to reach $88.5 billion, an all-time high according to the Private Label Manufacturing Association’s (PLMA) 2011 Private Label Yearbook.

Private label sales grew two percent in supermarkets, a gain of $1.2 billion, and five percent in drug in the past year, which is an increase of $300 million, according to the report.

Store brands’ share of dollar sales in supermarkets reached 19.1 percent, with unit sales accounting for 23.5 percent. In drug stores, store brands reached a dollar share of 14.7 percent and unit share of 16.2 percent, the report reveals. In all outlets, private label accounts for 17.4 percent of dollar share and 21.8 percent of unit share.

Unit sales of private label, however, dropped 0.9 percent in all outlets, PLMA says.

Across channels, national brands lost $4.6 billion in sales revenue, according to the report, while unit sales of brands fell 0.6 percent.