Thursday June 30, 2011
Nestlé Contest Offers $100K Scholarship
Glendale, CA — To promote its Wonka line, Nestlé USA, Inc. is teaming up with professional skateboarder and television personality Rob Dyrdek to host the “Wonka Free Ride” sweepstakes, during which a $100,000 college scholarship will be awarded.
The contest, which runs through September 14, will also give away a custom Toyota Scion, snowboards and skateboards, the company says.
To participate, consumers can text promo codes found on Wonka wrappers and enter at wonka.com/freerides.
Nestlé will also conduct sampling events for Wonka brands including Laffy Taffy, Nerds Ropes and SweeTarts at Dyrdek’s annual skateboarding tour.