Tuesday April 5, 2011
CandyRific Teams With Mike And Ike
Louisville, KY — CandyRific, LLC is launching Mike and Ike Fruit Twists through a license with Just Born, Inc.
Mike and Ike Novelty Rope Fruit Twists, which are filled chewy candy ropes made with fruit juice, contain vitamin C and have no sodium or cholesterol, according to the company. In blue raspberry/strawberry and green apple/watermelon, they pack in singles and ship 12 24-ct displays per case. They have a SRP of 99 cents.
Also in king-size packs, Mike and Ike Fruit Twists are new in strawberry and green apple/watermelon. Each bag holds 3.3 ounces of candy and has a SRP of $1.49. They ship six 18-ct displays per case.
Rob Auerbach, company president, says the single-serve packs encourage trial, but consumers will buy more king size at a higher price point when they are satisfied with the product.
He tells Candy & Snack TODAY: “This addition to store sets is a plus for retailers because it is replacing items that have less sales velocity and assists in the overall quality of their confectionery offerings.”