Monday March 14, 2011
Consumers Choose Next Ruffles Flavor
Plano, TX — Consumers can choose the next Ruffles potato chip flavor through a sweepstakes that will award one winner 20 years worth of free chips, according to Frito-Lay North America, Inc.
Through April 3, consumers visiting the Ruffles Facebook page can vote for their preferred flavor from 16 options, which include varieties such as Loaded Hot Dog, Fried Pickles, Spinach Bacon Dip and Wasabi Ranch.
One consumer will be selected to receive a prepaid gift card redeemable for a bag of Ruffles every other week for the next 20 years, the company says.
The winning flavor will hit Walmart Stores, Inc. nationwide this fall, according to Frito-Lay.