Wednesday March 23, 2011

American Licorice Gauges Red Or Black?

Bend, OR — American Licorice Co. is conducting the Licorice Personality Survey, an online consumer poll aimed at engaging brand fans and supporting a concurrent sweepstakes from the supplier.

“People have a personal connection to the candy they choose,” says Michael Kelly, consumer communications manager. “Licorice lovers are fanatical, and we want to find out more about those who choose red versus those who choose black.”

Survey results will be posted on the Red Vines Facebook page on April 12, which is National Licorice Day, when winners of an associated sweepstakes with prizes of movie tickets and candy packs will also be announced.