Friday October 1, 2010
Jelly Belly Seed Packs Debut
Fairfield, CA — New packages that resemble seed packets are available for two top-selling Jelly Belly Candy Co. jelly bean flavors.
The company says the packs play on the nostalgia of heirloom seeds and reflect the ingredients used to make Jelly Belly beans.
Available in Watermelon and Very Cherry, the products are gluten-, dairy- and gelatin-free, as well as kosher certified, according to the company.
They ship two 24-ct displays — one of each flavor — per case and have a SRP of $1.