Tuesday October 12, 2010
Highlighting Peanut Chews In Philly
Bethlehem, PA — A new campaign from Just Born, Inc. highlights Peanut Chews, with more than 90 billboards in Philadelphia featuring slogans that aim to capture the locals’ sense of humor, according to the company.
The signs feature four slogans: “The only thing nuttier than Philly sports fans,” “Oh, nut up already,” “City of peanutty love,” and “Philadelphia. Birthplace of Peanut Chews. Oh, and liberty.” The slogans also capitalize on residents’ extreme pride in the hometown candy brand, the company says.
Sampling events at venues in the city will support the campaign, which begins October 18 and ends November 14.