Thursday October 21, 2010
Bazooka Extends Baby Bottle Pop Line
New York — Baby Bottle Pop Rattlerz candy is new from Bazooka Candy Brands. Shaped to resemble rattles with crunchy candy-coated lollipops encased in clear globes, the pops make percussive sounds when shaken, the company states.
Debuting in Berry Blast and strawberry flavors, the pops will be distributed initially to the c-store and drug channels in January, according to Bazooka, a division of The Topps Co., Inc.
“The rattle-like, whimsical shape and sound of Rattlerz encourages consumers to let loose and have fun, which is what the Baby Bottle Pop brand is all about,” says John Budd, vice-president of marketing.
At retail, Baby Bottle Pop Rattlerz will be supported with a marketing and promotional campaign including TV commercials and online ads. Just as with the other items in the Baby Bottle Pop line, Rattlerz packaging will include special codes which consumers can use to download free MP3s at babybottlepop.com.