Wednesday September 1, 2010

Lindt Campaign Leverages U.S. Open, Federer

Stratham, NH — Lindt & Sprungli (USA), Inc. has launched TV advertisements featuring Swiss tennis star Roger Federer, the company’s global brand ambassador, to promote Lindor Truffles.

The 30-second spot, titled “Airport,” features Federer and Lindor Truffles, and is a supplement to the company’ss “Do You Dream In Chocolate” campaign, which features Lindt Master Chocolatiers and the truffles, according to the company. The commercials will air nationally for two weeks and will run concurrent with the U.S. Open.

Further, the company has announced that for every match Federer wins during the Open, it will donate $1,000 to the Roger Federer Foundation, which supports projects operated by local educational charities.

Also, fans can visit Lindt’ss Facebook page for chances to win Nike duffle bags filled with Lindor truffles every time Federer wins a round in the Open tournament.