Northfield, IL — Limited edition Oreo cookies shaped to resemble footballs are new from Kraft Foods, Inc.

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The cookies are available in 10.9-ounce packs with a SRP of $3.30, shipping 12 per case.

The company says the launch ties in with its “Huddle to Fight Hunger” campaign, which partners with the hunger relief organization Feeding America and promotes a college football bowl in San Francisco.

Through October 15, Kraft is encouraging consumers to join the “Huddle” by visiting facebook.com/oreo and clicking on the “Get In The Game” tab. The company says it will donate the monetary equivalent of one meal for every person who joins.