Thursday September 16, 2010
Hershey To Pay For Dietitian Visits
Hershey, PA — Free dietary consultations are available through the Moderation Nation program announced by The Hershey Center for Health & Nutrition.
An initial $500,000 commitment from Hershey will cover the costs of face-to-face visits with registered dietitians for consumers who register online at themoderationnation.com, and will come in the form of mail-in rebates.
The company is partnering with the American Dietetic Association (ADA), which found in a 2008 survey that 61 percent of consumers would participate in a nutritional consultation if the cost were covered.
Consumers can visit themoderationnation.com to download a visit certificate and arrange a consultation with an ADA-registered dietitian.
The multi-faceted program includes a retail pilot program, which will bring registered dietitians to two retail stores during its first phase.
In addition, consumers can “Like” Moderation Nation on Facebook at http://www.facebook.com/ModerationNation and visit http://www.hersheys.com/moderationnation/ for weekly menus and an interactive meal balancer. The web site allows visitors to design balanced meal menus based on lifestyle, then modify those menus as needed to maintain a healthy diet.
Visitors can also download a free iPhone app to help them manage eating habits and exercise schedules. The app encourages users to set reminders for brief activity breaks during the day and also helps them keep track of the number of minutes of exercise they achieve per week, Hershey says.
Among Moderation Nation's other engagement initiatives is its advisory board, which includes nationally recognized registered dietitians, including Regina Ragone, food director for Family Circle magazine; Cheryl Forbery, a registered dietitian for NBC’s The Biggest Loser; Keri Glassman, author of The O2 Diet; and Elizabeth Ward, author of Expect The Best: Your Complete Guide To Healthy Eating Before, During, and After Pregnancy.
Dr. Debra Miller, director of the Hershey Center for Health & Nutrition, says the program will make a major impact on people's attitudes and behaviors toward food, and support balanced eating habits and better overall health.
The Hershey Center for Health & Nutrition, established in 2005, draws on clinical studies and science to guide healthy product development for The Hershey Co.
The NCA’s Susan Smith, senior vice-president of strategic communications, tells Candy & Snack TODAY: “NCA welcomes efforts by Hershey as well as other leading candy companies to educate the public on healthy eating. With balanced eating and a healthy lifestyle, there is a role for candy as a little pleasure in all of our lives.”