Plano, TX — All UPCs for Frito-Lay North America, Inc. products can be submitted as entry codes in a new web promotion, which gives consumers the chance to win up to $10,000 for high school sports programs in Texas.

Through December 31, consumers can submit codes from any Frito-Lay product to scoreforyourschool.com and select a Texas high school, according to the company.

In addition, high schools in Texas can collect points for each Frito-Lay snack purchased, which will register on the “Score For Your School” website. Cash prizes will be awarded to the top schools, with Frito-Lay donating a total of $90,000.