Monday August 30, 2010

Wrigley Debuts Watermelon 5 Gum

Chicago — Expanding its 5 Gum line, the Wm. Wrigley Jr. Co. introduces Prism, a watermelon flavor.

Packing in the brand’s signature slim black envelope designed to fit easily in pockets and purses, the individually wrapped gum sticks are sugarfree, according to the company.

With a SRP of $1.49, 15-stick packs ship 12 10-ct displays per case. Multipacks are also available with a SRP of $3.49.