Parsippany, NJ — Stride Gum, from Kraft Foods, Inc., is giving consumers a chance to win $5,000 each month.

Consumers can visit stridegum.com and submit a 500-character essay describing a ridiculous idea they have always wanted to put into action.

Entries will be judged on originality, written expression and relevance to the contest’s theme. Through December, the company will award a $5,000 check to one winner each month, and each winner’s entry will be displayed on the Stride web site.