Bend, OR — An interactive contest from American Licorice Co. is giving consumers who spread positive messages a chance to win a trip around the world.

The Red Vines World of Sharing contest is designed to set off a chain reaction of goodwill and happiness, according to the company. Every person who leaves a positive message at americanlicorice.com is automatically entered to win weekly Red Vines prizes and the grand prize of a $5,000 voucher redeemable for a trip around the world.

In addition, every comment will add one virtual red vine to a Google Maps page on the promotional web site, forming a digital string of Red Vines that circles the globe, the company says.