Tuesday August 3, 2010

National S'mores Day Celebrated

Hershey, PA — The Hershey Co. is highlighting National S’mores Day, August 10, with in-store promotions and a contest in partnership with Kraft Foods, Inc.’s Honey Maid graham crackers and Jet Puff marshmallow brands.

The brands, in addition to Hershey’s milk chocolate bars, are co-merchandised in stores nationwide with signage that encourages celebrating the summer staple.

Through September 7, consumers can visit www.smoressmiles.com for chances to win one of more than 1,000 prizes including fire pits, indoor S’mores kits and backyard game sets.