Hershey, PA — The Hershey Co. is giving away three trips for four to any NCAA bowl game through an online sweepstakes as it promotes s’mores and its partnership with NCAA football.

Through November 13, participants can text “HRSY” to 44144, fill out entry forms online at hersheys.com/bowl and drop entry forms into ballot boxes located at Barnes & Noble College Booksellers, Inc.

Five hundred first prize winners will receive $50 price codes to spend at NCAA.com/store.

The sweepstakes features s’mores as “the official dessert of tailgating,” cross-promoting Hershey milk chocolate bars with Jet-Puffed marshmallows and Honey Maid Graham Cracker Squares. Further, the company will visit stadium parking lots this fall for its Hershey’s Tailgate Tour, which will encourage football fans to make s’mores.