Wednesday August 25, 2010

Dollar General, Frito-Lay Partner For Promo

Goodlettsville, TN — Dollar General Corp. has launched a sweepstakes in partnership with Frito-Lay North America, Inc. that will send winners to college football’s 2011 BCS National Championship.

Until September 25, consumers can enter the Tostitos College Football Sweepstakes online through dollargeneral.com by clicking on the home page banner and filling out the entry form. Mail-in entries are also accepted.

Ten grand prize winners will receive a trip for two to the championship game on January 10, in Glendale, AZ, which includes hotel, airfare and $200.

Two first prize winners will be awarded game day party packs consisting of a LCD TV, a branded Tostitos grill and soft cooler and two game day chairs. Seventy-five second place winners will get Tostitos branded items, and 300 third place winners will get $25 Dollar General gift cards.