Monday August 16, 2010

Coupons Spur Moms Of Tweens To Shop

Washington, DC — Coupons influence 79 percent of moms of tweens to make grocery purchases, according to a study that examines the demographic.

The National Retail Federation (NRF) found that in-store promotions, word-of-mouth and advertising inserts influence more than 40 percent of the moms with tweens demographic to make grocery purchases, more than consumers older than 18 years of age.

Coupons are also found to drive 46 percent of moms with pre-teens to search for a product online, compared with more than 35 percent of adults, according to the study. Further, more than one-third of the demographic uses their cell phone to search online for products.

About half of moms with pre-teens regularly use Facebook, more than adults and moms in general, according to the study. NRF reports retailers’ social networking sites have helped the group track coupons, upcoming store events and promotions.