Hackettstown, NJ — Mars Chocolate North America is hoping to donate the equivalent of 3.5 million meals to a hunger relief organization under its Snickers Bar Hunger banner.

Meals will be donated to Feeding America for every wrapper code consumers text or enter at [1] snickers.com, up to one million meals on a pledged 2.5 million. According to the company, specially marked wrappers also include information on hunger in the U.S.

Actor David Arquette, GQ magazine and NASCAR driver Kyle Busch are raising awareness for the cause.

More information can be found on snickers.com.