Monday July 26, 2010

Save-A-Lot Format Targets Hispanics

St. Louis, MO — Focusing on Hispanic consumers, Save-A-Lot, a division of Supervalu, Inc., has partnered with a Hispanic grocer in Texas to form a new company, Adventure Supermarkets LLC.

The new business operates six former Save-A-Lot stores in a co-branded format called El Ahorro Save-A-Lot.

Three of the six stores are located in Houston, while the others are in Brownsville, Victoria and Harlingen. The affiliation enables Save-A-Lot to better serve the Hispanic community, and represents a new business model combining local insights with its exclusive-label expertise, according to the company.