Friday July 16, 2010

Sampling Event Features Warheads

Colorado Springs, CO — Warheads Weekend, a special event at Dylan’s Candy Bar in New York City this weekend, will feature sampling of new Warheads roll packs from Impact Confections, Inc.

The assorted packs comprise 1.59 ounces of lemon, green apple, watermelon, blue raspberry and black cherry sour candies. With a SRP of $1, they ship 12 15-ct displays per case. Warheads Extreme Sour Hard Candy and Sour Chewy Cubes will also be handed out in the store, where visitors can participate in contests and scavenger hunts, according to Andy Telatnik, director of marketing.

“On our Twitter account, we’ll be giving out clues leading to a secret location in New York City,” he explains. “People have to go and find the items we’ve hidden there and bring them back to the store to win a prize.”

Contest winners at the event will be eligible to receive prize packs containing branded apparel, water bottles and skateboards.