Camp Hill, PA — Simplify, a line of private label items from Rite-Aid Corp., is being launched across the chain’s 4,800 stores nationwide.

The company says the program completely revamps its existing store line with new branding, packaging and additional product categories. Several snack products will be part of the initiative, along with household and beverage segments.

“Customers continue to look for the best price on the items they need, and that's exactly what they are getting with Simplify, our first-ever value line,” says Kathy Horton, senior director of Rite-Aid brands. “Our new cost-fighting private brand offers customers quality products at prices they’ll love.”