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Friday July 23, 2010

Nestlé Promotes Butterfinger Through Web Comics

Glendale, CA — Promoting its Butterfinger brand, Nestlé USA has developed an online comic series starring popular television icons.

The limited-edition Butterfinger Defense League comics feature TV actors Erik Estrada, Lou Ferrigno and Charisma Carpenter defending Butterfinger bars from would-be thieves.

Releasing between now and August 4, each of the three chapters offers a customizable experience tailored to readers, who have the opportunity to choose the direction of the story.

The comics are available online at butterfinger.com/defenseleauge and Facebook.com/butterfinger.

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