Parsippany, NJ — Dentyne Pure is the first gum formulated with NeutraFresh, a proprietary ingredient blend which supplier Kraft Foods, Inc. claims has been clinically proven to purify bad breath.

Promoting the sugarfree brand, Kraft has conducted a survey that shows consumers consider fresh breath important to career success. More than 1,000 young office professionals participated, with 52 percent saying they check their breath before important interactions at work.

Dentyne Pure, in Mint with Herbal Accents and Mint with Melon Accents, comes in blister packs with a SRP of $1.29.