Irving, TX — Brian Driscoll joins Hostess Brands, Inc. as CEO, having most recently served as president of sales for Kraft Foods, Inc.

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A 30-year industry veteran, Driscoll has managed food categories for Nabisco Brands, Nestlé USA, Inc. and Proctor & Gamble in addition to his work at Kraft.

“Brian is a proven leader with the ability to unlock brand power, enhance distribution and inspire people,” says Hostess Chairman John Cahill, adding: “This is a very exciting time for Hostess with our new product introductions and gains in market share, and we’re confident Brian will lead us through our next phase of growth.”