La Jolla, CA — Kashi Co. is using the Internet to promote its brand with a natural lifestyle campaign encouraging consumers to seek healthy options when shopping.

The company has added a section to its web site, kashi.com, allowing consumers to search for recommendations on healthy lifestyle choices in their area.

In addition to recipes and details about Kashi’s snack bars, the site now features Natural Nearby, an interactive map that provides access to word-of-mouth suggestions for healthful, natural consumer goods and services.