Wednesday July 21, 2010

Bar Debuts Based On Rock Artist

Burlington, VT — New limited edition chocolate bars from Lake Champlain Chocolates have been designed in collaboration with Vermont-based rock band Grace Potter and the Nocturnals.

Packing in gift boxes, the bars are being launched in sync with the debut of the band’s self-titled CD, which entered Billboard’s Top 200 at No. 19. The supplier is promoting the new bar using its blog and is featuring a video of lead singer Grace Potter making chocolates at the company’s facility, according to Lake Champlain’s Meghan Fitzpatrick, marketing specialist.

The bars combine 54% dark chocolate, roasted pistachios, red pepper, vanilla and cinnamon and are all-natural, vegan and gluten-free, according to the company. The three-ounce bars pack in collector boxes, have a SRP of $5 and ship 20 per case.