Tuesday July 27, 2010

Asher's Gets Walmart Distribution

Souderton, PA — Asher’s Chocolate is launching a billboard marketing campaign in support of its sugarfree brand’s national distribution through Walmart Stores, Inc.

Four varieties of Asher’s sugarfree items have pack updates that include more contemporary designs and feature the chocolate more prominently, according to Denise Bruno, Asher’s advertising manager.

Available at Walmart are Vanilla Caramels, Creamy Cocoa Truffles, Pecan Caramel Patties and Caramel & Marshmallows in three-ounce reclosable bags with SRPs of $1.64.

To drive awareness of the items, Asher’s billboard advertising campaign will appear in 28 major metro areas across the country. According to Bruno, the billboards are designed to reinforce the brands and feature the new logo treatment and graphics.