Chicago — The Hershey Center for Health & Nutrition is partnering with the American Dietetic Association (ADA) to educate consumers on better, balanced eating.

The Center will collaborate with the ADA on consumer and health professional initiatives including a national consumer-focused nutrition education campaign, the ADA says.

According to the ADA, the campaign will spotlight the expertise and experience of registered dieticians in helping people achieve healthy, personalized, balanced eating plans.

The association works with industry sponsors to include registered dieticians in the development of policies and products. It also shares science-based information and new research with ADA members and aims to reach millions of consumers with healthy eating messages.