Thursday June 24, 2010
Non-Chocolate, Gum Lead Strong Sales
Washington, DC — Candy and gum sales in FDMx grew 7.3 percent for the four-week period ended May 16 according to the NCA, which cites data provided by SymphonyIRI Group, Inc.
The strong sales increase was also credited with bolstering 52-week results for the category.
“Gains of seven percent in unit sales in the latest four weeks lifted annual candy and gum unit sales into positive territory with the category now showing growth in both dollars and units,” according to the NCA.
The non-chocolate segment led dollar sales growth with a 5.3 percent increase, while non-chocolate chewy was up 8.5 percent for the period.
Chocolate sales are up four percent for the year, with sub-category single bars posting a 12.2 percent jump. In the four-week period, total chocolate sales reached 10.1 percent.
Sugarless gum sales increased 4.8 percent in the four-week period, and are seeing 3.5 percent growth during the past 12 months.
Also in the post-Easter four-week period, sales of candy and gum grew 5.9 percent at grocery, and 6.3 percent in the drug channel. C-store confectionery saw gains of 6.1 percent.