Thursday May 6, 2010

Snack Brand Marketers Score

Westport, CN — Snack suppliers rank high on Hub Magazine’s annual index of excellence in brand marketing, with The Procter & Gamble Co., ConAgra Foods, Inc. and Nestlé SA among the top five.

The Hub Top 12 Brand Marketers survey, which measures progress among brand marketers based on areas it deems critical to success, ranks Unilever first, Procter & Gamble second, ConAgra third, Kimberly-Clark fourth and Nestlé fifth.

Other snack marketers also made the list, with PepsiCo Inc., maker of Frito-Lay North America Inc. brands, ranking eighth, while Kraft Foods Inc. scored ninth place. Mars, Inc. tied for number twelve on Hub's list.