Thursday May 13, 2010

Hershey Joins Heroes At Home Charity

Hershey, PA — Limited-edition Hershey’s Kisses will feature patriotic packaging and be offered exclusively at Kmart stores during its Heroes At Home promotion.

The Heroes At Home program was co-developed by Kmart’s parent Sears Holdings Corp. and the non-profit Rebuilding Together to improve the lives of servicemen and women and their families following their military service. Finding affordable home ownership opportunities and improvement projects for existing homes are part of the effort.

In addition to the limited-edition bags, The Hershey Co. will donate to Heroes At Home for continued service to those in need, the company states.