Monday May 24, 2010
Healthful Marathon Bars Debut
McLean, VA — Energy and nutrition bars are being introduced under the Marathon brand by Mars Nutrition, a division of Mars, Inc.
Formulated with protein, fiber, and a host of other minerals and nutrients, the items are available now at major food, drug, c-store and club retailers with expanded distribution expected later in the year, Mars says.
Marathon Energy Bars are available in five flavors, Chewy Chocolatey Peanut, Chewy Peanut Butter, Crunchy Dark Chocolate, Crunchy Honey & Toasted Almond, and Crunchy Multi-Grain. Marathon Protein Bars come in Caramel Nut Rush and Chocolatey Nut Burst.
The company says they will be supported at retail with significant sampling and event-related programs, coupons and a variety of POP display options.