Tuesday April 6, 2010
Reese's Packs Promote Iron Man
Hershey, PA — Specially marked packs of King Size Reese’s Peanut Butter Cups now feature images from the movie Iron Man 2 and printed messages about The Hershey Co.’s instant win promotion, which ends in September.
Consumers who purchase the king-size candies will have the chance to be in a Marvel movie, among other prizes. One grand prize winner will receive a trip for two to visit a Marvel film set and have a walk-on role in a future film.
The first prize winner and a guest will be eligible to visit a Marvel film set, while the second place winner and a guest can visit a Marvel film premiere. One hundred Iron Man 2 videos will also be awarded, according to the company.
At participating theaters, Hershey will also offer special packs of Reese’s Pieces, Twizzlers and Milk Duds that offer consumers the chance to win a trip around the world or $20,000 cash. To tie-in with the May 2010 theater release of the film, Hershey is raising awareness of its promotions through social media and microsites at hersheys.com.