Tuesday April 20, 2010
Hershey To Declare Reese's Holiday
Hershey, PA — The Hershey Co. is working to declare May 18 I Love Reese’s Day.
The company encouraged fans of the brand to sign a petition to establish the holiday during an event at Hershey’s Times Square store in New York City. Lauren Conrad, fashion designer and TV star, was on hand to help promote the idea. I Love Reese’s Day would fall between Peanut Butter Lovers’ Day on March 1 and Chocolate Day on July 7.
Through May 17, consumers can visit ilovereesesday.com to sign the petition online and have a chance to win some of the 10,000 Reese’s Peanut Butter Cups being awarded.