Thursday April 1, 2010

American Licorice Debuts Natural Vines

Bend, OR — Natural Vines, premium soft licorice twists made without artificial flavors and preservatives, are new from the American Licorice Co.

Addressing demand from health-conscious consumers, the company says the licorice twists are sweetened with cane sugar, are low in sodium, contain no trans fat and are cholesterol-free.

Black and strawberry varieties will debut in select grocery stores, natural markets and gourmet food distributors in May. Holding eight ounces, reclosable standup bags have a SRP of $3.49 and ship 12 per case.