Thursday March 25, 2010
Sour Punch Incorporates Video Contest
Bend, OR — A web-based video contest from American Licorice Co. will judge consumer-made parodies of TV shows and movies that incorporate Sour Punch products into the action.
The contest is part of American Licorice’s web campaign, which includes interactive elements on its brand sites and invites consumers to express themselves and become more involved with the brands, the company says.
To participate in the Punch Up the Video Contest, consumers can submit three-minute video clips that mention Sour Punch to sourpunch.com. Visitors to the site can also vote for their favorite submissions. One winner will be selected each week to receive a $100 Visa gift card, while the grand prize is a Flip HD Ultra Video Camcorder and Visa gift card for $1,500.