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Friday March 19, 2010

Mars Develops Branded Lottery Games

Hackettstown, NJ — Popular Mars Chocolate North America brands will appear on instant-lottery games for participating retailers in the fall of 2010, according to Mars Retail Group.

A licensing agreement will allow Mars to develop lottery game cards featuring its brands, such as M&M’s, Snickers, Skittles, Starburst, 3 Musketeers, Milky Way and Twix.

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