Monday March 8, 2010

Kraft Seeks Oreo Cakesters Jingles

East Hanover, NJ — A jingle contest from Kraft Foods, Inc. invites fans of Oreo Cakesters to record videos of themselves performing and have their voices aired on a national radio show.

As part of the contest, two former American Idol contestants, Anoop Desai and Matt Giraud, have recorded a capella versions of a new Oreo Cakesters jingle, which focuses on whether or not the snacks should be dunked in milk. Consumers can visit facebook.com/oreo, watch the jingles and then record videos of their own renditions of the lyrics. Kraft will post finalists’ videos online, and consumers can vote for their favorites.

The promotion ends April 5.