Wednesday March 17, 2010

Gum, Mint Sales Strong Through Recession

Chicago — Gum, mint and breath freshener sales have grown through the recession, and research points to what aspects are encouraging sales of the items.

Posting collective growth of 10 percent since 2007, the segment is predicted by Mintel International Ltd. to continue its strong sales through 2014 — as a result of low price points, innovative packaging and unique flavors.

Mintel’s survey found package functionality — those that are reclosable and easy to open — is important to 50 percent of respondents. The study noted 19 percent of consumers are looking for packaging that is environmentally friendly.

The researchers also found 43 percent of consumers try new brands and flavors because they want variety, while 13 percent experiment in order to find one they enjoy.

In gum and mints, breath freshening remains the most important function as claimed by 43 percent of respondents.