San Francisco — Ghirardelli Chocolate Co. is offering consumers a chance to win free Ghirardelli Squares and a trip to one of four famous cities in its new Million Moments of Timeless Pleasure sweepstakes.

Through October 31, consumers can visit ghirardellimoments.com and send in a description of the moments when they reach for Ghirardelli chocolate squares. Entrants will be automatically entered to win a trip to New York’s Times Square, San Francisco’s Ghirardelli Square, Venice’s St. Marks Square or London’s Trafalgar Square.

In addition, the company plans to distribute one million pieces of chocolate during a promotional tour of major U.S. cities in March and April.