Friday March 19, 2010
Ce De Debuts Buyers Web Area
Union, NJ — A new web section for buyers is slated to go live from Ce De Candy, Inc., as part of its revamped Smarties web site.
The buyers’ area at smarties.com/pictures will include 300 dpi jpegs that buyers can access, according to Eric Ostrow, vice-president, sales & marketing for Ce De Candy.
“When they’re setting up their planograms, the number of items they deal with can be overwhelming,” Ostrow explains. “This way, they won’t have to bother their reps or get on the phone and do all that extra work. The site will be right at their fingertips, and they’ll be able to download from it when making an ad or a circular.”
In addition, buyers can find updated information about all the company’s products on the new Smarties web site, which provides allergen details and nutritional facts. The site also includes separate sections for adults and kids, with four new games on the kids’ pages.
“We’ll be periodically changing the games to keep them coming back to the web site,” he notes, explaining the games are “brain teasers” to offer young consumers educational challenges as well as entertainment.