Thursday February 25, 2010
Kisses, M&M’s Are Top CPGs
New York — Hershey’s Kisses and M&M’s Plain Chocolate Candies rank in the top two spots, respectively, of the 25 highest ranked CPG brands list, according to researcher Harris Interactive.
In its 2010 brand equity study, the company reports the top 25 brands, which represent icons of quality within their categories. More than 19,708 U.S. consumers ages 15 and older participated in the poll, which measured more than 1,000 brands across 42 categories, the company says.
The Hershey Co.’s Hershey’s Milk Chocolate Candy Bars rank third, while its Reese’s Peanut Butter Cups rank sixth on the list.
Snacks had a strong showing as well, with Kraft Foods, Inc.’s Oreo Cookies brand ranking ninth, Ritz Crackers at 12th and Kraft at 13th.
Mars Chocolate North America’s Snickers Chocolate Candy was chosen for the 16th, and M&M’s Peanut Chocolate Candies ranked 24th. Other spots were dominated by brands in non-food categories.