Tuesday February 9, 2010

Impact Leverages Web In X Games Sponsorship

Colorado Springs, CO — Impact Confections, Inc. used social media to promote its sponsorship of ESPN Winter X Games beyond the more than 80,000 people who attended.

Videos from the X Games were posted on the company’s Warheads brand site, Facebook page, YouTube, Twitter and Flickr. Andy Telatnik, marketing director for Impact, says using the various web sites allowed the company to extend its sponsorship to fans of the brand who could not attend.

The company says it engaged attendees with a scavenger hunt, which used Twitter to disburse clues to participants who then searched the X Games grounds for a hidden prize package. A Warhead’s pinball game also offered visitors to Impact’s booth a chance to win branded items.

According to Impact, more than half a ton of its candy was sampled during the four-day event in Aspen, CO, including Warheads Sour Chewy Cubes.