Monday February 15, 2010

Hershey Supports Drug-Free Campaign

Hershey, PA — The Hershey Co. and The Partnership for a Drug-Free America will encourage parents and children to make healthy choices with its “Time To Talk” campaign.

For Valentine’s Day, Hershey and the nonprofit organization have launched “Sweet Talk Tools for Families,” a web site that helps families find ways to spend time together, including using Hershey’s chocolate products to make baked goods. Visitors to timetotalk.org/sweettalktools can access recipes such as Chewy Brownie Cookies, Chocolate-Cream Filled Tortes and Neapolitan Ice Cream Sandwich Cakes.

The company has also increased its annual donation to the Partnership for a Drug-Free America to support the Time to Talk campaign, according to Jennifer Goss, community relations manager at Hershey.

“Our key focus is to help kids, especially kids at risk,” she says, adding the companies have worked together for more than 20 years to minimize the risk of drug and alcohol abuse.