Albuquerque, NM — Candy and snack TV ads topped the list of consumer favorites during Super Bowl XLIV, according to Adbowl and the annual USA Today Ad Meter.

A Snickers commercial featuring Betty White and Abe Vigoda earned first place on the USA Today Ad Meter. The spot also placed first on Adbowl’s list of the top five ads, followed by commercials for Doritos, Google and Volkswagen.

A Doritos commercial titled “Underdog” won second place in USA Today’s Super Bowl Ad Meter.

As part of Frito Lay North America, Inc.’s Crash the Super Bowl promotion, a $600,000 prize will go to Joshua Svoboda, who developed the ad with a $200 budget. Consumers voted him one of the top six finalists who sent in homemade Doritos ads for a chance to win prize money and airtime during the game.

The Ad Meter annually tracks responses of a panel of viewers to ads during the game’s broadcast and ranks them favorite to least favorite.