Thursday January 7, 2010

Exhibitors Encourage EXPO Attendance

Washington, DC — Detailed information to help SWEETS & SNACKS EXPO exhibitors maximize their investment will be shared in a webinar series, which launches January 14 at 11 a.m. EST with “Before You Do Anything Else: Invite Your Customers to the EXPO.”

The free webinar, presented by the NCA, will feature Evan Shubin, who has 17 years of experience in sales, marketing and event management, and explain the association’s complimentary turnkey exhibitor invitation program, according to Jenn Ellek, director of trade marketing and communications for the NCA.

“Using this program, exhibitors offer customers free show registration, which is a $50 savings, so this is a definite win-win program for attendees and exhibitors,” Ellek says.

More than 60,000 messages were sent to customers last year, resulting in overall increased attendance for the EXPO, she adds.

The EXPO is scheduled for May 25 to 27, in Chicago. Additional information is available at candyusa.com.