Friday January 8, 2010

Doritos Consumer Super Bowl Ads Chosen

Plano, TX — Six finalists selected from more than 4,000 entries in the fourth annual Doritos Crash The Super Bowl challenge will compete for Super Bowl air time and cash prizes totaling $5 million.

The user-generated ad contest from Frito Lay North America, Inc. invited fans of the Doritos brand to submit their own 30-second Doritos commercials, according to Chris Kuechenmeister, spokesperson for Frito-Lay.

“This is about providing an opportunity for Doritos fans and allowing their creativity to be showcased, and what better stage to give them for that than the Super Bowl?” he says, adding that the finalists will be flown to South Florida to watch the game and commercials in a luxury suite.

The top ads are: “Casket” by Erwin McManus, of Whittier, CA; “House Rules” by Joelle De Jesus, of Hollywood, CA; “Kids These Days” by Nick Dimondi, of Cary, NC; “The Smackout” by Brendan Hayward, of Santa Monica, CA; “Snack Attack Samurai” by Ben Krueger, of Minneapolis, MN; and “Underdog” by Joshua Svoboda, of Raleigh, NC.

If the homemade ads score the top three spots on USA TODAY’s Super Bowl XLIV “Ad Meter,” Frito-Lay grants the first place winner $2 million, second place winner $1,600,000 and third place $1,400,000, according to Kuechenmeister. The Ad Meter tracks responses of a panel of viewers to ads during the Super Bowl and ranks them from favorite to least favorite.